Indian Navy is conducting “Julley Ladakh” (Hello Ladakh), an outreach program to Ladakh to increase awareness about the service in the pristine state and to engage with youth and civil society there. Towards this, a 5000km Motorcycle Expedition was flagged off by VAdm Sanjay Jasjit Singh, Vice Chief of Naval Staff, from the National War Memorial on 15 Jun 23. The Navy had previously made a similar effort in the North East that was hugely successful. The Indian Navy had also undertaken the Sam No Varunah car expedition to engage with citizens in all the coastal states.
The main objectives of the current initiative in the Northern Territory include: –
(a) Celebrate Azadi ka Amrit Mahotsav (75 years of Indian Independence).
(b) Conduct Awareness drives at Schools/ Colleges in the Ladakh region about the career opportunities Indian Navy offers including the Agnipath Scheme.
(c) Motivate Youth to join the Indian Navy.
(d) Showcase Nari Shakti, an initiative of Prime Minister Narendra Modi, by including Women Officers and spouses.
(e) Interact with naval veterans and Veer Naris in the region.
Outreach activities planned include a Motor Cycle Expedition, passing through a large part of Ladakh, a band concert at the City Centre with the famous Navy Band, a Medical Camp and a Football Match between the Navy and the Ladakh Football Club.